Studio Arima is founded by Ariane Martins, a brand marketer and social media strategist with a passion for building community, curating experiences, and humanizing brands.

Ariane is proud to have accelerated her career at some of New York’s top creative agencies and media companies. She has worked with MATTE Projects, Nike Communications, and Coveteur, where she both led and collaborated on cutting-edge digital & experiential campaigns for globally known brands. Her clients have included Moët & Chandon, Grey Goose, Bombay Sapphire, Hermès, Audemars Piguet, The St. Regis, and more.

Since 2020, Ariane has independently consulted for heritage and startup brands across fashion, beauty, spirits, and lifestyle industries. She expertly understands how to bridge the marketing gap between brands and the generations that dominate digital culture.

Ariane works hand-in-hand with founders, businesses, and creators to establish purposeful branding, produce ‘thumb-stopping’ content, and cultivate meaningful relationships with their audiences. Her projects have been featured in Vogue, The New York Times, Forbes, W Magazine, Highsnobiety, and more.

Studio Arima has worked with LeSportsac, Oui the People, Zuzu, Sugar23 Books, Lit Up Podcast, Baxxe, and Ookioh.

OUR APPROACH

Excavate

Digging deep into the past, present, and future, it’s our mission to discover and shape the emotional sweet spot between your brand and your audience.

Identify

Navigating cultural needs, habits, and trends within various markets and communities, we pinpoint the right opportunities to align your brand with “now” moments, places, people, and conversations.

Collaborate

With a deep global network of likeminded creatives, we bring together high-performing talent to create purposeful stories, engaging visuals, compelling language, intimate experiences, and thoughtful strategies that drive results.

Humanize

Through personal relationship building and constant research, we understand, empathize with, and speak the language of today’s audiences—seeing real humans rather than target consumers.